How can I help?

Support that moves your business

Whether you are growing your wholesale channel, refining your assortment, or stepping into your next stage as a founder, I am here to help you do it with more clarity, confidence, and calm.

I blend big-brand commercial experience with practical, real-world strategy so together we can identify what is working, uncover what is holding you back, and build a focused and flexible plan for the kind of growth that actually feels good.

If you are curious how I can help, I would love to hear more about where you are and where you want to go.

Get Started

Where I Focus

I work across the commercial side of your business, helping you make smarter decisions about where to sell, how to show up, and how to build a team and structure that can scale. My work focuses on:

  • Growth Strategy
     Custom growth plans that help you scale with intention.

  • Commercial Strategy
    Big-picture planning across wholesale, retail, marketing, and operations

  • Marketing Strategy
    Positioning, messaging, channel clarity, and plans your team can actually execute

  • Wholesale Strategy
    Faire optimization, retailer outreach, key account development, and systems that stick

  • Assortment and Merchandising
    Seasonal planning, SKU editing, pricing, and margin improvement

  • Team and Operations
    Role clarity, workflows, delegation, and building structure around a founder

How we can work together

A structured program for established brands ready to unlock their next stage of wholesale growth.

  • The Faire Growth Fix is designed for product-based brands that have traction, but feel stuck when it comes to consistent wholesale growth. Together, we’ll identify what’s actually holding momentum back across your Faire presence, assortment strategy, retailer experience, and growth systems, then build a clearer path forward.

    • Live group strategy sessions

    • Wholesale and Faire growth framework

    • Assortment and merchandising guidance

    • Retailer trust and positioning feedback

    • Action-oriented implementation recommendations

    • Accountability and momentum support

    • Access to program materials and resources

  • From $795 USD

Program Details

Strategic Growth Intensives

Focused commercial strategy support for brands preparing for their next phase of growth.

  • Each intensive is tailored to the business and built around the areas that will create the biggest impact and momentum. This may include assortment and sales analysis, wholesale positioning, retailer outreach planning, marketing direction, launch planning, systems recommendations, team structure guidance, or implementation support through trusted collaborators where needed.

    Best suited for established brands looking for clarity, structure, and senior-level strategic thinking before scaling further.

    • Strategic kickoff and business review

    • Sales and assortment analysis

    • Wholesale and growth strategy recommendations

    • Marketing and launch direction

    • Material review and feedback

    • Follow-up recommendations and action steps

    • Access to trusted collaborators where relevant

  • From $4800 USD

Request Details

Full Strategy Development and Support

Long-term strategic support for established brands navigating growth, expansion, and operational evolution.

  • This is my most comprehensive support. I embed into your business to analyze what is working, what needs to be rebuilt, and how to create a scalable, profitable growth plan. If helpful, I stay on to guide your team through early implementation. You get a reliable strategic partner, without hiring a full-time executive.

    Because this work is highly personalized, I only take on a few brands per year.

    • Ongoing strategic advisory support

    • Regular strategy and planning calls

    • Wholesale and merchandising guidance

    • Marketing and growth direction

    • Retailer and expansion strategy support

    • Team and operational guidance

    • Voice note, email, and collaborative support between meetings

  • From $4800 USD per month
    Minimum commitment: 3 months

Request Details

Not sure where to start? Book a free consultation. We will talk through what you are working on, where you are heading, and what kind of support makes the most sense right now.

I love my clients

I’ve partnered with clients across stationery, lifestyle, home, accessories, and specialty retail businesses — supporting wholesale, merchandising, operations, and commercial strategy.

Carolyn Suzuki Goods
Wholesale Strategy • Licensing & Distribution Strategy • Email & CRM Development • Assortment Planning

And Here We Are
Operational Restructure • Wholesale Strategy • Team Development • Inventory & Assortment Planning

Greenwich Letterpress
Retail Strategy • Inventory & Assortment Planning • Wholesale Relaunch • Email & SEO Optimization

The Completist
Wholesale Growth • Faire Optimization • Outreach & Retention Strategy • Trade Show Support

Isatopia
Wholesale Systems • Outreach Strategy • Assortment Guidance • Seasonal Planning

Desmond & Dempsey
Fractional Head of Sales (4-Year Engagement) • Wholesale Strategy • Commercial Planning • Team Building

Gibsons on Central
Retail Launch Strategy • Assortment & Pricing • Staffing Structure • POS & Operations

Hear Your Story
Operational Strategy • Sales & Marketing Systems • Trade Show Preparation • Team Development

Winnie + Crew
Inventory Planning • Wholesale Foundations • Pricing Strategy • Faire & Email Optimization

Elizabeth Scarlett
Wholesale Strategy • Sales Team Development • Assortment Strategy

House of Gleason
Assortment Planning • Faire Outreach • Wholesale Organization • Seasonal Strategy

Toolally
Wholesale Strategy • Brand Positioning • Early-Stage Direction

Desmond & Dempsey

Isatopia

Carolyn Suzuki Goods

House of Gleason

Kids clothing brand Winnie + Crew

Winnie + Crew

Get in touch

If you’re wondering how I can help your business, please reach out!

rachel@rachelralston.co